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The Advantages of Custom Tailored jewelry.
 
Buying jewelry is an area of shopping where the initial impulse to have your piece here and now is very strong, especially if you are served by a skilful sales person. If the ring fits perfectly on your finger and you just need to say “I’ll take it” to keep it there, it is likely not to consider that your decision is rather emotional than rational. This is in the foundation of modern marketing.
However, when it comes to jewelry, it helps to conceder that:
♦ We don’t buy jewelry every day and your piece is going to be with you for couple of years, sometime decades. Is this piece suit your style and wardrobe?
♦ Jewelry is expensive. Is this the best deal you can get for your money?
♦ Jewelry is individual. Is this not a design worn by 3 out of 10 women in town?
If you manage to overcome the first wave of desire, you will probably come to few more points of assessment before you buy. Realize that this piece of jewelry will probably be available tomorrow and a day after, if you decide to buy it, so avoid impulsive buying, step back and assess your options. To custom make your piece is one of them. While custom made pieces have the disadvantage of being rather virtual in the beginning and require some patience, the final result is very well worth the wait.
Here are some of the advantages:
♦ Have your jewelry designed by your specifications to suit your preferred style and budget.
♦ Choose the stone to be set in your piece, achieving balance between size,
quality and budget. Read more
♦ Get the opportunity to participate in the designing of your piece under the guidance of a professional designer.
♦ Choose the type, purity and color of the metal of which you want your selected piece to be made (white, yellow or rose gold, platinum etc.)
♦ Get your jewelry made exactly to your finger size or adjusted to your ear or neck shape for comfortable wears.
♦ Alter a design to suit your taste and existing wardrobe.
♦ Acquire a piece with massive aesthetic value and individuality statement.
♦ Do all of the above, guided and advised by an experienced professional designer
There is a perception that the custom made jewelry is very expensive and out of reach. This is far from truth. While some extra metal and higher labor cost are connected to once off pieces, the difference is not existing if you assess the piece‘s value for money aspect. All the factors forming the final price could be moved up and down, and adjusted to suit the budget. Volume pieces could be made lighter and size or/and quality of the stones lowered without affecting the overall look of the piece. The fact, that all this time consuming process is done prior to any commitment from the customer’s side, demonstrate my confidence in delivering outstanding service at surprisingly competitive price. It helps to remember that studio jewelers don’t have the huge overhead incurred by extensive inventory, expensive staff and retail space. Do not hesitate, give it a try and change your perception for jewelry shopping.
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Your host Vasco Kirov
Award winning jewelry designer
and master goldsmith
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