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Cheap diamond engagement rings – Are some prices too good to be truth?
 
Cheap and jewelry are two ends that never meet. I am referring to genuine pieces made from precious metals and set with genuine stones. Fine jewelry is meant to be expensive; it is a form of concentrated wealth and statement of status. The materials involved in fine jewelry are promptly classified and their prices hardly negotiable, so if the price of the engagement ring is too good to be truth, it most probably is. It is good to figure out first how cheap is cheap, and since people have different buying power this term is far from objective.
If you see price tag of $100 for a diamond engagement ring you would think it is cheap and mentally pair it with bargain. This is a good marketing trick but is not entirely correct; cheap – yes, bargain – definitely no. If you strip the markup from the price you will most probably end up with cost of $20 – 25 and this is not a bargain. Yes, you could get something that can be lawfully called diamond ring for the cost price of $20. Thin mass finished shank containing 1.3gr. of 10k gold set with 0.02ct. diamond of almost industrial quality and plenty of optical tricks to make it look substantial. Bargain is a ring with cost much greater than the markup. It is all in the ratio between these two values and the price itself is irrelevant.
Since it is difficult for non specialist to calculate cost price, the best is to make sure you compare similar merchandise. The all encompassing term diamond ring covers every finger ornament with diamond on it. We have to dig deeper to have an objective evaluation point, and find out about type, weight and purity of precious metals (10k, 14k, Platinum, palladium etc.). We have to have the size and quality of the diamond including the often overlooked but very important cut and finally have a close look on the design and craftsmanship. These are all the points forming the cost of your ring.
The Internet is a convenient way to compare prices and request quotation, however it is reassuring if the merchant clearly displays all of the above information next to each item. Diamond engagement rings are not cheap objects and the customer deserves information about what exactly he is spending his hard earned cash for. It also shows that the merchant is confident in the competitiveness of his price and proudly displays the ring details in order to prove it.
Another very important piece of information is often displayed in rather ambiguous way. I am talking about the so called total weight shortened to t.w. behind the carat weight. It is applied to diamond rings with more than one diamond and there is nothing wrong with it, if the weight of the main stone is clearly disclosed. In most cases however the weight comes combined leaving to the customer to guess what part of the total weight is main stone and what smalls, and this is if he manages at all to figure out what t.w. is. One carat of smalls costs far less than one carat of half carat diamonds and throwing these two values together leaves huge ground for misconception.
Cheap diamond engagement rings are not always cheap when properly scrutinized. Make sure you compare apples with apples and opt for the best value for money based choice.
Top value for money. Choose your diamond engagement ring from the inspiring designs of Palladium Diamond Rings. The prices will inspire you even more.
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Your host Vasco Kirov
Award winning jewelry designer
and master goldsmith
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